What’s the main difference between 95% of the startup founders and successful entrepreneurs? The latter understand their customers better than anyone else. How did they develop such skill? These entrepreneurs have spent years growing strong relationships with their customers. Thus, they are far more likely to understand market needs.
Developing a relationship with your customers is just as important as building your product, if not more. So, what’s your marketing strategy to attract people to you? How are you going to turn complete strangers into true fans ready to buy your product even before it’s ready? Here’s what you’re going to learn in this course.
  • Create the right marketing plan to attract potential customers to you.
  • Identify customers’ needs better by getting them to participate in the making of the product.
  • Make your first sale even before your product is ready by organizing successful pre-order sessions.

Who is this course for?

You work on your idea for several weeks…

You have matured a brilliant idea in your head for several months. It is now time to start your project. However, when you begin working concretely on your startup, you realize that things are not as easy as expected. How can I start getting traction? What’s the best strategy to attract potential customers to your website? How are you going to get your early-adopters? How can you engage strangers and turn them into fans ready to buy your product? By the way, are you sure that your idea is the best one? You would appreciate to be guided in order to be build strong foundations for your online business.

Content of the course

Chapter 0: Introduction to the fundamentals of startups 

Chapter 2: Reaching existing communities to validate your idea

Chapter 3: Building and growing your community of potential customers

Chapter 4: Understanding your community’s needs deeper to prepare for the first sale

Chapter 5: Launching and selling your product to the community


About the instructor

  • Thomas is one of those rare people who is insightful, fun, and incredibly generous. He successfully applies Lean Startup practices to his own business and helps entrepreneurs worldwide do the same. I regularly refer entrepreneurs to read his fantastic blog and to contact him for help. He has helped build my company - and he can help you as well.

  • It was great to have an opportunity to run my idea by Thomas for feedback. He was both candid in his view and also very open with the resources he had access to, openly willing to make introductions to others that might be interested in leveraging the new product I'm working on.

  • Understanding what Thomas does was really important for me, as I'm a community builder as well. Still, I think it needed a push and Thomas was the right person to speak with. He let me see my community on a broader scale and gave some great tips of how to grow it. Talk to Thomas if you want to grow your community!


Hi, I am Thomas Pichon, a nomad entrepreneur. I travel the world and meet new startup founders everyday, offline as well as online, and work with them in order to turn their idea into a sustainable business. I launched “The Collaborative Startup” in order to teach how to grow businesses that work hand in hand with their communities. I gathered all this knowledge in my new course “Community Marketing For Startups”. Previously, I launched several startups in various industries, such as SaaS products (collaboration software, e-marketing solution) and even a cooking utensils business. I also helped large organizations to launch successful products (Orange, Danone, Samsung…) by collaborating with their communities. Now, I look forward to helping you too!

Want to access to the course offline?

Download all the files via the Gumroad platform
(2.3 GB – text in PDF and videos in MOV)
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