Today, most businesses all over world are making use of the internet to further boost their sales and improve their marketing strategies. In fact, businesses ranging from global giants to start-up ventures are now investing in the creation and maintenance of websites that feature their business, services, and products. And of course, it’s a wise move to set up a website for your business, considering the fact that society is now becoming more and more technology-driven and online business transactions are now becoming popular.
But of course, simply setting up websites and uploading digital content promoting your business is not enough to guarantee success. Creating a great website with cool content is useless if your site can’t generate enough web traffic or attract the targeted visitors. Well, there’s a great solution for that problem. With the help of Search Engine Optimization (SEO), your website will be able to gain more web traffic, which in turn will increase the possibility of getting more paying customers.
Doing SEO can be a real hassle if you don’t know anything about it, so it’s much better to simply avail of professional SEO services. However, you can’t just simply choose any SEO expert who claim to have the best or most budget-friendly SEO service. There are many factors to consider before you decide which SEO service provider is the best for your business.
To help you find the right one, here’s a checklist of the qualities you should look for:
Years of Experience – as in most cases, having more experience is a great advantage. Besides, it shouldn’t be surprising that there are many things about SEO that can only be learned from years of experience.
Fully Understands the 3 Levels of SEO – an SEO expert must be familiar with the three levels of SEO, namely technical, on-page, and off-page optimization. The expert must be able to fully utilize all these three levels to successfully boost a site’s search visibility. The SEO provider should also be aware of the technical limitations and issues of search engines, and must be able to provide useful advice to minimize, if not fully eliminate, problems caused by such.
Excellent Track Record – before hiring a company for your optimization needs, it is highly recommended to check the three most recent projects they completed. Also, it would be a smart move to ask former clients on how the firm has helped them achieve success.
Background Knowledge on Marketing – the firm or specialist should be able to understand and apply basic marketing strategies when doing SEO, mainly to create content that can effectively convince people to buy or subscribe to the products or services that your business offers.
Capable of Adapting to the Company’s Culture – The SEO expert should be able to quickly adapt to the client company’s culture and preferences. Since the expert would be working alongside different departments of the company, such as the IT, Sales, Marketing, and Customer Service, it’s necessary to have the ability to work well with others. Also, the search optimization service provider should be able to successfully reflect the personality or culture of the client company when making changes to the site.
Excellent Communication Skills – well, obviously, a specialist should have excellent communication skills, or else the whole project will be a complete disaster. The expert should be able to successfully express his/her ideas and suggestions in terms that anyone in the company can fully understand.
Passion for the Job – those who are passionate about their line of work and who eagerly and efficiently finish tasks are the best consultants.
Curiosity – curiosity is an important quality for anyone who’s providing search optimization services. Simply put, given the constant change in the SEO industry, it would take a curious mind to survive (and thrive). Searching for and discovering more ways of creating effective SEO techniques for attracting target customers is a pursuit fuelled by curiosity.
Checking for the qualities discussed above isn’t enough. You must also watch out for SEO services that stem from underhanded practices. You should keep away from those unethical SEO providers because they might just cause your business to fail.
You should be suspicious if they give the following offers or promises:
Guarantees – SEO specialists can’t possibly provide accurate guarantees because the industry is constantly changing.
Instant Results – While it is possible to obtain instant results by carrying out certain SEO tactics, using those strategies is highly discouraged. After all, relying on them could eventually damage your business – both in terms of online visibility and customer feedback.
Number 1 Spot on Google – Although it is possible, it is also highly unlikely. No search optimization service provider has the power or authority to guarantee you the top spot in search engines.
Truly, search engine optimization has become the most important marketing investment for today’s entrepreneurs, as the benefits gained are much greater than value invested. As discussed though, searching for firms that offer good SEO services can be pretty tricky.